I'll be gone for a few days for the holidays but when I'm back, we can start some efforts underway. I like the idea of dedicating a month or two from the Amazon.com link to the cause, but we should probably create an updated page, with suggestions from players.
I'll also post a way for us to gather and consolidate donations through PayPal and keep a running total of what the budget looks like. Saikun volunteered to price out some flyers, which would also be nice for people to put up in their local gaming shops.